Almost everyone is talking about diets these days. “Some people go on a diet to keep a slim figure, others to keep a slim husband,” as couturier Zhanna Golonogova said. Everyone has their own motivation.
Talking about all kinds of diets make blondes’ leisure time meaningful and varied; businesswomen and businessmen’s girlfriends spend time searching for newfangled eating schemes; businessmen look for ways to eat quickly, safely, and in such a way that you lose neither physical nor psychological fitness; young people also already understand that you have to start taking care of your health long before you lose it.
I, too, could not avoid talking about dieting. Moreover, it went beyond talk! It all started with a phone call. “Do I want to photograph diet food?” Before my eyes instantly appeared images of traditional diet food: shapeless oatmeal; a drink that had the color of childish surprise; a set of cooked vegetables and a meager selection of dried fruit… Boredom!.. Still, I decided to continue the conversation. And did not regret it.
The task I had to do was to take 5 photos, which should be title pictures in the site slider. The site is still under development, but the design sketch is ready – it is conceived in minimalist style, in very light colors: white predominates. That’s why We decided to shoot light, not overly detailed photos so that my food photos as harmoniously as possible fit into the design of the client’s site.
Food photography in the header of the site
The stereotypical attitude toward diets was formulated by the English humorist Harry Seacom: “If you want to lose weight, eat everything, but don’t swallow anything. The main thing is not to get sucked into the process. After all, life is good! Besides, such a process is not at all a joy in itself!
But this shoot just made me look at diets with different eyes. Perhaps not many people have encountered such a thing as a “boxed diet.” I don’t know exactly what term is used for this type of service in our country, but in the Czech Republic, where I have spent most of my life, this type of diet is called exactly that: the “boxed diet. The essence of this service is that every morning, at the address you specify, they bring you a ration of dishes for the whole day. These dishes are dietary, from natural products, without chemicals, GMOs, bioadditives and all kinds of nonsense.
By the way, I have a friend who lives in Europe. I met him once, and he told me about how he uses this boxed diet: paid for six months in advance – and… doesn’t eat. Doesn’t eat because everything isn’t appetizing or It tastes disgusting. He can’t refuse, because it’s paid for six months! That’s why every morning they bring him boxes, and he puts them in the trash. That’s the one. I had experience with these things until recently. The resulting negative impression is very difficult to change. I can be unequivocally persuaded just my feelings: I should have the desire to eat the dish as soon as I see it, and having eaten it, I should want to ask for more. And that’s what I “experienced” in this photo shoot.
BOXED DIET IN KIEV
I photographed food in boxes prepared for actual order. If you look closely at the photo, you will find You can easily see in detail every element of this food. See for yourself how cool the Ukrainian boxed diet looks!
While the photograph was being taken, I recounted A story with a friend of mine to the founder of the company for which the photo was taken. According to her, she was able to see that everything is the same in Kiev: The “dietary” companies that are now operating in our at the market, they are fed almost the same as in Europe: is neither tasty nor artful. That’s why she decided to assemble a team of the best nutritionists and chefs in the country and make a “delicious and artful” company to deliver diet food, so that people would not only be healthy, but and delicious. Indeed, why should dieters give up taste or aesthetic pleasure? Dieting shouldn’t be torture, it should be a pleasure that does no harm-just like the yummy sweets in the next picture. Your floor scales won’t even suspect that you’ve sacrilegiously eaten A couple of slices of cake.
DOES IT TASTE GOOD?
Very soon in Kiev will be launched a new service for the delivery of diet food. It’s not just because it’s “another one.” The difference, according to my client, will be that the food will be as delicious as it is beautiful. You can already appreciate the degree of beauty by looking at the photos. As for tasty or not tasty, I can share my assessment. I’ve tried everything that I took pictures, except for the fish dish, because I don’t eat fish at all. There were no dishes that didn’t taste good! To be fair, I will say that the cakes are just a little bit not sweet enough for me. But, man! You can afford to eat that kind of cake on a diet like this! Yes, yes, that’s the one!
I’m really rooting for the guys and looking forward to the launch of the new diet food delivery in Kiev!
